1970s Men’s Magazines

During the 1970s, men's magazines played a crucial role in shaping perceptions of masculinity, evolving to reflect changing societal norms and interests. Many featured a mix of articles on fashion, grooming, fitness, and relationships, alongside more risqué content. This decade saw the rise of several influential publications that shaped the landscape of men's media. They often addressed contemporary issues such as gender roles, sexuality, and personal style, reflecting the broader cultural shifts of the time. The content was not only entertaining but also served as a commentary on the evolving identity of men in society.

Notable Titles

1. Playboy: Perhaps the most iconic men's magazine, "Playboy" continued to dominate the market in the 1970s, known for its provocative content, interviews with celebrities, and articles on culture and lifestyle.
2. Esquire: This magazine focused on men's fashion, culture, and politics, offering a sophisticated take on masculinity and style. It featured in-depth articles and high-quality photography.
3. Gentlemen's Quarterly (GQ): Launched in the 1970s, GQ quickly became a staple for men's fashion and lifestyle, providing insights into trends, grooming, and etiquette.
4. Top Shelf: Men Only, Mayfair, Penthouse

5. Car Mags: Autocar, Car, Car Mechanics, Motor, Motor Sport, Autosport
Autocar, first published in 1895, is the world's oldest car magazine, featuring brief road tests of new models, analysis of how a model compares relative to rivals and summaries of current racing news, especially F1 and rally.|
Car is a monthly automotive enthusiast magazine including 'newcomer' first drives of new cars, interviews with significant figures in the motor industry and a regular group test under the 'Giant Test' name.
Motor was considered more informative and more conservative than its big rival, Cae. It included two car reviews, both 2 pages long with specifications and impressions, very detailed road tests and scoops of the latest cars.

6. DIY Mags: How it Works, Handyman, Do it yourself
How It Works magazine is a haven for the curious, offering enlightenment, engagement, and education across diverse topics. From captivating science to thrilling technology, intriguing transport, cosmic space, and rich history, each issue delivers instant intrigue with vivid imagery and fascinating facts.
Family Handyman: This American magazine, published monthly(ish), is run by passionate DIYers and includes helpful DIY projects, tips and repairs and how-to instructions for improving homes, yards and vehicles.
Do it yourself magazine, published in London since the 50s, and features articles on house repairs, renovation and construction.

7. Rolling Stone
Rolling Stone was founded in 1967 in San Francisco by Jann Wenner and Ralph J. Gleason, with its first issue covering the Monterey Pop Festival. The magazine became renowned for focusing on music, culture, and politics, featuring legendary journalists like Hunter S. Thompson, and covering major artists including Bob Dylan, Jimi Hendrix, The Beatles, The Rolling Stones, Madonna, and David Bowie.